#BeTheLight
Not just another GBV campaign...
But a content solution to a countrywide problem lead by men with a message that they need to be be accountable and come together to Be The Light.
Content pieces
AWARDS:
Effie Awards . GOLD . 2021
Supersonic New Gen Awards . GOLD . 2021
Credits:
Brand: Vodacom
Agency: Wunderman Thompson
ECD: Theo Ferreira
CD: Dominique Baxewanos
CD: Francois Botes
Art Director: Mikaela Elkon
Writer: Lyle Martin
Designer: Mikaela Elkon
Illustrator: Birgitta Le Roux
Animator: Mikaela Elkon
Multimedia Designer: Gavin Willmers
Multimedia Designer: Pieter Annandale
Videographer: Duncan Errington
Videographer: Knots Tsaagane
Photographer: Gemma Garmen
Photographer: Siya Makenzi
